Historical move by both Apple and Microsoft to work together ripples the Online Mobile Search market. Google enjoyed the default search status so far with Safari browser. As the Google’s focus in Mobile is changed dramatically and came up with its own OS and mobile devices, it is fast becoming a serious competitor for iPhone core business. Microsoft actively looking for all possible opportunities to win some ground in Mobile world trying to grab this and initiated discussions with Apple to make Bing as the default mobile search engine.

What this simply means is Microsoft Bing becomes the market leader in Mobile search. Stats say that Google enjoys 86% of mobile search whereas Bing is mere 11%. The key here is major chunk of Google search requests coming from iPhone. Microsoft already has Bing search iPhone app which has more futuristic search options such as location based with voice commands etc. On the other side, Google betting big on its Android platform and Google’s history clearly says the way they emerged as number one web search engine after disassociating their search engine with Yahoo. History repeats in Mobile?

Sreenivasa Rao Pilla Life at Aditi

One of the concern areas for any clients (tenants) in using any SaaS model application is “Data privacy”. “Data Sharing” option would really help the tenants, provided the application database design approach is fool-proof and build the confidence amongst the tenants.

SaaS (Software as a Service) is a model of software development whereby a provider licenses an application to customers (subscribers or tenants) for use as a service on demand. SaaS based applications are multi-tenancy not multi-instance application architecture.

“Data Storage”, “Data Synchronization” and “Database Maintenance” are three key focus areas from the deployment perspective. I came up with the following 3 database design approaches and optimized them to make the best out of each.

1.  Individual databases servers:
The best way to isolate the tenant’s data is to deploy the tenant data in separate database server. This approach is it is easy to extend the existing database to meet tenant’s customization requirements. Flip side of this approach is its high cost of hardware inventory, licensing cost per hardware, and maintenance. Few tenants’ who requires a high degree of data isolation (physical) and are willing to pay more can opt for this design approach.

2.  Shared database servers with Individual Schemas:
Tenant specific schemas would be created in the same database server and access rights permissions are enabled in such a way that a tenant can access only the resources (tables, stored procedures etc) in their specific schema. The key advantage of this approach is lower cost and support a virtually unlimited number of tenant’s databases. This approach will improve the performance of the application as we can work around a solution to effectively utilize the connection pooling. Even though the tenant’s databases are in different schemas in the same server, we can use the following technique to maximize the performance in DB connection. The following code is in C# (Microsoft .Net platform) and I am sure we can do the same with other languages as well.

1) objConnection.ConnectionString ="Data Source=MSSQL1;
InitialCatalog=FunnelDatabase; Integrated Security=true;";

2) objConnection.Open();

3) objConnection.ChangeDatabase(”Tenant1″);

4) objCommnad.execute ("storedprocedurename");

The point # 3 in the above code is important. An initial connection to the database server has been established to FunnelDatabase. However, before executing the stored procedure / SQL statement, line #3 is changing the target database to Tenant1. By doing so, we are still utilizing the initial connection string and hence using the same connection pool for all the target databases.

3. Same Database with Same Schema:
All tenants’ data resides in same schema and share the same set of tables. But, a tenant identifier can be added to the primary key (composite key). A key challenge in this approach is it is not customizable at tenant level and rigorous testing required to gain the tenant’s confidence for data security and data privacy. Barring the above concerns, this is the best among all three approaches in terms of cost and maintenance. Even in this approach, we can establish some degree of data isolation by using some of the advanced techniques such as “Partitioning methods“, which allow physical data separation of each tenant’s data across physical devices while providing simplification of maintenance due to shared table definitions.

Let us talk about deployment strategies with networking options in our next blog.

Sreenivasa Rao Pilla Life at Aditi

Yes it is getting hectic and the recruitment team is bustling like a beehive.  At present “Hyperactive” would be the word that describes us best.  We need to recruit Sharepoint Architects, .Net Evangelists, Test experts, Project Managers  and the list continues. It is just not about recruiting but recruiting within  a short period.   This for sure keeps us on our toes and not to mention that it makes work life very interesting.

There are always challenges that we face in finding the perfect fit.  Hiring the right kind of talent never comes easy, particularly for niche requirements.  The market is full of competition and there are plenty of jobs to choose from.

At Aditi we believe in building innovative products and solutions.   We look for candidates who dare to think differently and act quickly.  This is important because technology changes rapidly  and we need to hire  people who are not only comfortable with technology but who will keep themselves apprised.

If you happen to know somebody who fits the bill  give us a shout.  Please do visit our website for more information  on our current requirements -www.aditi.com

ShubhaShree Shetty Life at Aditi

 This is my ’second innings’ at Aditi and I bet that says how much I enjoy being here!  Life does comes a full circle, and here I am; Back after a span of  6 years.  I left Aditi as wonderful place to work — vibrant, creative and fun! and found it the same fun hangout as I left. But make no mistake, fun and talent go together here. You can’t throw a stone here in any direction and miss somebody who is a party animal, yet can cook twenty minute code brownies in five minutes!

Life of a recruiter is never dull, each day unfolds different experience.  Many people wonder what keeps the recruiter busy.  Trust me sometimes there are not enough hours in the day. We are meticulous unlike the urban legend around HR, and you will be surprised to find various type of activities that need our constant attention.   Typical day at office – scan mails and then prioritize my tasks for the day.  Primary activities are talking to candidates, sourcing, scheduling interviews and yet find time to meet stakeholders (in this case the hiring managers ) to gather new requirements.  A recruiter is required to wear many hats – that of a counsellor, listener, brand ambassador as you might know not all hats fit the same. The most important aspect of this job is to build trust with the candidates and this takes time and patience.

So what does a recruiter expect from a candidate? Since we are an ever growing company which is run like a charged-up startup, we prefer folks that can work without much structure, be flexible to change direction at a moment’s notice and make great things happen. If you speak l33t, that is an advantage. It takes an Aditian couple of seconds to prove that an IIT + T equals zero. How long does it take you? If you are in the ballpark, lets talk.

ShubhaShree Shetty Life at Aditi

It’s a dream come true to have a company of my own and the day is not for away, the horizon is at my hand’s reach and this world waits to witness the success of a new Entrepreneur and his Entrepreneurship. Yes, if I get funded for a Start-up Product Company – The concept that I would bet on is unanimous– its OPD(Outsourced Product Development) complemented with another emerging model called SaaS(software as a service) and any technology that makes this endeavor reach to customers and organization, that envy to make this world a better place to live in.

The one-liner to my dream come true is - An OPD provider with SaaS modeling. Yes, and if u ask me to put this techie crunch in a simple way, I can rephrase this to something like, having a sandwich. Yes, the bread on either side is the OPD and the masala inside is the SaaS, I am very sure that once, people have this combination, they will feel the taste and realize what difference it can make to their meal. My friends, don’t forget that you are in a fast-food world, where u don’t find time to eat your meal with great leisure in a hotel lawn, but to have sandwiches, burgers, pizzas on the drive. This is an era where even the tortoise have adopted running fast, to win the race of market capitalization and customer satisfaction (The old granny’s story of hare & tortoise has gone obsolete with the fast changing time).

To make my stand crystal clear, and the reason why my firm will combine the power of OPD and SaaS, I wish to drill down the technical aspects of these powerful weapons (Emerging Markets) which will rule the software industry in the years to come.

My first stand of justification, as why I would prefer to root with Product development rather than being a services company is, I “Think Product”. Yes, software and any application for that matter, is all about “Generics” that would cater the needs of a wide variety of users, whereas application /service oriented approach will be “custom-built” for a single organization or targeting a set of users only. Moreover with application development it is just enough, if the functional requirement of the client is met, but for a product to sustain in the market and to met the ever changing needs of different customers, it has to be well architected with a solid and robust framework, to support building new features on top of it for attracting the customers with newer versions and enhancements. This is the most challenging part of “Product Development”. Myself being a product developer and an emerging entrepreneur, I would like to take up industrial challenges and want my co-owners (the emerging Technology Evangelists of my Dream) to stand by me in winning customer satisfaction.

Why OPD:

The advantages what the ISV (Independent Software Vendor) enjoys when their product development is given to a OPD provider are,

1. Release multiple versions of their product with newer enhancements every year.(Helps them to sustain in the competitive market)

2. Crashing the product road map by releasing newer versions well ahead of planned dates (Quick to Market), there by capturing new markets and business.

3. Helps focus more on product management and leave ample time in ideating newer products (foreseeing emerging markets).

4. Minimizing their development cost.
So, my company being an OPD provider, I will be granting all the above advantages to my client (ISVs) there by winning his goodwill and revenue.

Now, let me come to my second weapon, the most powerful of all, and the reason why I need this to win customer satisfaction. Before getting functional on this, I wish to share my thirst on why and what for, I wish to start a firm of my own. Yes, the lifeline of my dream is to “Have, What you Want”. Henceforth the slogan of my company is “We Deliver your Desire”. The time has come for each of us, an individual or an organization for that matter, to have what they want and own what they wish. No one will be forced to buy an elephant just because he/she desired to have one pleasant, memorable ride on top of it. All you have to do is pay the cost for one pleasure ride and enjoy yourself. I hope this little example would have given a brief note on my second weapon – SaaS (software as a service). Readers please don’t confuse this term “service” with the one that I was opposing in the being of my post. The term “service” in this context, altogether holds a different meaning. Here the service refers to a part of functionality that can be used independently. In the above example Elephant is the Product, which can offer multiple services like

a) A pleasure ride.

b) A mode of transport.

c) Helps to move massive trees and logs from one place to another.

d) A symbol of pride and prestige (a Jumbo welcome to their guests –The King’s way).

So it’s with the person to choose his need out of the product. You can own one, if you require all the services all the time, or just make use of the needy service at the needed time by paying the cost for the usage, it’s as simple as that.

Why SaaS:

Also known as On-Demand software or Web delivered software, which is hosted by vendors and accessed over the web.

SaaS focus more on what the customer wants rather than what the vendor can provide.

SaaS rules out the scope of ownership and procurement model and provides scope for outsourced and subscription services model.

This method of software delivery eliminates the risk and large expense associated with a system purchase and the cost of maintenance of hardware and huge servers at the end-user level.

SaaS model is mostly centered on MDA – Model Driven Approach, which offers customizable product that can be easily upgraded as technology changes.

As we have seen the advantages of both the models - OPD and SaaS now let me justify

Why Both:

To give life to my ideology and make my dream come true, I wish to start a firm which combines both the models (OPD and SaaS) and serve the world with better prospects and greater opportunities. I firmly believe that, this combination will be a trend-setter for the aspirants to follow upon.

With this new product development model, I not only serve my client (ISVs) with a single unit of product what he asked for, but with an end-product which compose of multiple loosely coupled components which can serve their end-users as independent services, based on their need.

This model will open up new opportunity for the end-users and will provide them freedom to choose between the either of

1) To acquire the entire product in order to enjoy all the services the product is capable of. Or

2) Just make use of the service that is needed to him by offering the cost for the level of usage.

This freedom of choice paves way to newer paradigm and will take technology to the deepest level, to the common most man and address all his needs, thereby making this world a better place to live-in and grow rapidly.

This paragraph is not to indicate the end of my post, but here to address you, about the birth of a new entrepreneur, beginning of a fresh software era, growth of the world to a greater horizon. That day I will walk with great pride, prestige and privilege; for which I know,

“I have promises to keep, And miles to go before I sleep”

Sethuram Ragunathan Coffee House, Life at Aditi Idea Innovation Thoughts

ADITI Blogs – A New initiative from ADITI Technologies – The software product company powering world class products. Now, technical fellows behind the scenes are planning to share their thoughts with the rest of the world. Well, we are not here to bother the world by Me-Too Blogging or throw ironic comments on rest of the world – rather we are planning to talk about that Nitty Gritty technical things that inspire us and could possibly inspire rest of the world for common goodness.

The objective is simple – we are trying to add more common sense to technology and build mature software’s. During this course we would like to share what we have learnt and hear back from rest of the world.

“…Thus… ADITI Blogs is born…”

Logu Krishnan Life at Aditi