Historical move by both Apple and Microsoft to work together ripples the Online Mobile Search market. Google enjoyed the default search status so far with Safari browser. As the Google’s focus in Mobile is changed dramatically and came up with its own OS and mobile devices, it is fast becoming a serious competitor for iPhone core business. Microsoft actively looking for all possible opportunities to win some ground in Mobile world trying to grab this and initiated discussions with Apple to make Bing as the default mobile search engine.

What this simply means is Microsoft Bing becomes the market leader in Mobile search. Stats say that Google enjoys 86% of mobile search whereas Bing is mere 11%. The key here is major chunk of Google search requests coming from iPhone. Microsoft already has Bing search iPhone app which has more futuristic search options such as location based with voice commands etc. On the other side, Google betting big on its Android platform and Google’s history clearly says the way they emerged as number one web search engine after disassociating their search engine with Yahoo. History repeats in Mobile?

Sreenivasa Rao Pilla Life at Aditi